3 Cheap and Effective Ways In Online Promotion – A smart entrepreneur must also take advantage of technological advances to support his business.
One of the tricks to develop a business quickly, easily, and cheap today is by promotion using online media.
In addition to low-cost, online promotions can also reach a wider and unlimited territory.
Well, there are at least three easy promotional ways that you can do, especially for you who are still newbies in this field.
Online Promotion Using Social Media
The first step you must try is to use social media. Promotion on social media is actually free, you only need a device and an internet connection, even though there are paid features from the platform.
Here are some social media options that you can make a place of promotion:
Social media platform like Facebook is still very popular today. Facebook becomes a very potential online promotion social media to advertise your product.
The most proper way to use Facebook for promotion is to create a fanpage or a page for your product / store.
You can make a status about product reviews or held a give-away program for many people who want to follow your fanpage.
If you already have enough budget, you can do advertising cooperation with the Facebook. Your fanpage will appear by itself on the homepage of other Facebook users if you follow this advertising program.
That way, of course the brand of your store will be more widely known.
In addition, you can share information or links about your brand to various relevant groups. This is one way to introduce your product to targeted markets.
Just keep in mind, don’t share your links too often, or don’t just share links to irrelevant groups.
If you do that, your link can be blacklisted by Facebook, because it is considered as spam.
And it’s also useless to share info with irrelevant groups, because that’s not your target market at all, people who see it will not care.
Just like Facebook, Instagram which is also one platform with Facebook can also be a strategic place of promotion.
Even today many other social media users are turning to Instagram and making this social media into one of the main selling places.
To be able to promote goods on Instagram, you must create an account first. You can create an account with the name of the store, your name, or the brand name you want.
After that, You just post photos of your products as attractive as possible.
In addition there are many more tricks to sell in Instagram that can be tried. Start from holding a quiz, endorse programming, give away program and try to also use your own strategy.
Online Promotion Using Google Ads
Next cheap online promotion is using Google Ads. Google is the largest search engine today. So you can use Google to promote your product.
How? You can use Google Ads so that your site can be displayed on the first page of google search.
Surely, getting in first place, the more likely it is that your site is opened by potential customers.
Appearing on the first page of a search engine will open opportunities for visitors to click on your link. And for sure you will get targeted visits.
For example, if you sell furniture products, then you advertise with the target keyword “cheap furniture”, when visitors search for these keywords in Google queries, then most likely these visitors want to buy furniture products. When your website is ranked in the top search engine, visitors will come to your website, and that’s when the possibility of a sale will occur.
But, to advertise your business in Google Ads is not free, You have to spend a budget. The amount of the budget depends on you, you can adjust it yourself.
You should be careful in using this paid method, if not, you will only waste money.
You should first learn what Google Ads are and how to spend them appropriately, so that your sales will increase.
Online Promotion Using SEO Services
Last cheap online promotion is using SEO services. SEO (Search Engine Optimization) is a strategy / way used to raise the rating of your website or online store to appear on the first page of Google Search Engine.
But to be able to put your website in the first place Google Search Engine, requires a special technique. And certainly for many people this is quite difficult.
Actually this technique is almost the same as advertising on Google Ads, it’s just that this technique is free. The goal is both to get the best place on search engines.
However, to implement it is very difficult and requires time. Thus, people prefer advertising than using this technique.
If you want to continue using SEO techniques in online promotion, there’s nothing wrong if you use SEO services. So that online / web store that you create can appear on the top page or first page of Google search without you having to waste time and energy.
To use this service is quite expensive cost. But of course the results you get will be proportional to what you spend, as long as you choose the right SEO services.
Those are the top 3 cheap online promotions that you can try. In addition to the online promotion methods above, of course there are still many other online promotion tricks. But for beginners, you should first use the above method with a small budget as a start.
After using the cheap online promotion method above, see how much impact it has on the website / online store and the products you sell!
Related post: 8 Effective Free Online Promotion Methods