8 Effective Free Online Promotion Methods – For those of you who are building a business, promotion is very important.
This activity can be done in various ways, both free and paid, offline or online.
One way that can’t be missed right now is promotion through online media.
With the rapid development of online technology today, making online business promotion is so powerful.
There are various methods you can do to promote your business in online, and the good news, some of the ways below are not paid or free.
1. Promotion through Social Media
Apart from being a platform for interaction, social media is also very powerful to promote your business.
This online promotion method is actually free, but there are also paid features to reach more visitors.
The key to the success of promotional techniques on social media is to introduce your business to the right audience.
For example, you can share your website link to relevant groups, or write your business address on your personal profile.
In addition, you can also play hashtags on Twitter, create FB fan pages, or save photos of your business on Pinterest or Flickr. Surely you know more about social media, right?
Oh, one more thing, don’t forget Instagram! Everyone uses it now!
You need to pay attention, don’t be too often in the promotion, just enough and make sure the relevant topic.
If you have too many promos, you will be considered as spam or you might be reported by another user.
2. Create a Website or Blog
Website is like an online home for your business. Whatever promotion you do in online, in the end it will point to your website landing page.
The goal is to provide more detailed information to visitors about your business.
On the website, you can display your product or service, about your business, and of course your address or contact.
In addition to creating a promotional page, to get more visitors you also need to create a blog session that has articles related to your type of business. Then in the article you can insert your promotion page link.
If it has been indexed by a search engine, visitors will easily find the article and will likely also visit your promo page.
If you have more budget, you can use WordPress as a platform to create a website, but if you don’t have enough funds, there are several free blogging platforms that you can use, Blogger for example.
3. Promotion through Search Engines
The next free online promotion method is through various search engines. There are three big search engines in the internet world, namely Google, Bing and Yandex.
You can use the three giant search engines to do the promotion for free, although it can also be done by paying.
To be on their list, you must first register your business.
Google for example, you can register for Google Place or Google My Business. How to register is not difficult and the effect is so positive for your business.
In addition to Google, Yahoo also publishes free features for your business, namely Yahoo Local.
If you want to get a good place in search engines, you can learn SEO or Search Engine Optimization to optimize your promotional pages in search engines. The goal is that your page is easily found or is on the top page.
4. YouTube Channel
Making your own YouTube channel is also one of the ways of free online promotion that is quite powerful.
YouTube is the most popular video streaming platform at the moment. Therefore, take advantage of its popularity by making videos that relate to your business.
In uploading videos, don’t focus too much on promoting, but create interesting content related to your business.
Insert the promotion words or the link that leads to your business in the description and in the video content.
The first achievement you must do is to have many subscribers. Later, there will be those who will visit or at least find out about your business.
5. Email Marketing
This free online promotion method is quite old-fashioned, but actually it’s still very powerful.
Your job is just to collect as many emails as possible, then you can send your business product catalog or promo link.
You can do email marketing regularly, but not too often so recipients don’t consider your promo email as spam.
If your business is about selling products, you can create your own online store, plus you can also introduce products or businesses in several leading marketplaces.
Large marketplaces already have many and loyal visitors, therefore the marketplace is a great place for promos.
You can write a little info about your business in the description, or if possible add a link to your promo website.
WhatsApp is a very popular messaging application and is almost installed on every smartphone.
You can promote business through this online platform for free, such as you can create a status, or share links to your WhatsApp groups.
Promotions via WhatsApp are actually quite powerful, moreover most Whatsapp contacts are our own friends or relatives, so they trust more in buying or dealing with people they know.
Don’t forget to create a WhatsApp business account, so customers know your business profile in more detail.
Besides WhatsApp, several messaging applications that are also powerful for promotion include Wechat, LINE, Snapchat, etc.
8. Press Release
The last free online promotion method is to make a press release. In order to reach more users, you can make press releases on sites that provide a place to do publicity, like PRLOG for example.
Press release sites like that are less popular, but if your business is more global in scope, press releases are perfect for your free promotion.
In conclusion, use all the methods that have a positive impact on the branding of your business, including the free online promotion methods above. You also have to balance with the best quality of service if someone asks about your business.